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About Me
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CARRIE RICKEY

Bridging Creative and KPIs Through the Power of AI, Storytelling and Strategy

Strategic thinker and creative leader with a proven ability to transform complex customer insights into impactful brand strategies that drive measurable growth.

Digital Projects
Identity Systems Digital Platforms UX/UI Design
Cat Expo Live
In-House Agency Forum Award Virtual Experience Design Campaign Integration Across Social and Digital
Ironworks
Brand Identity Development Creative Leadership Without Formal Authority Internal Platform and Merch Design
Cat Vantage Rewards
Omnichannel Brand Development Cross-functional Leadership CX/UX Integration & Design Strategy
Peoria Park District
Multi-Brand Visual Identity Design Full-Spectrum Marketing Asset Creation Brand Consistency Across Channels
CONEXPO
On-Iron Brand Experience Technical Design Execution Led Full Creative Lifecycle
CORE Design System
Content System Architecture Strategic Communication Alignment Team-Centric Content Tools
Reman
In-House Agency Forum Award Environmental and Experiential Design Brand Reinforcement Through Visual Systems
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A strategic mind with a creative heart can change anything.

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