The CISD Core Content System is a strategic framework designed to unify and simplify how Caterpillar’s Construction Industries Services Division creates, manages, and distributes marketing content. I built this system to support cross-functional teams with a comprehensive toolkit including messaging guides, design templates, reusable assets, and a centralized SharePoint hub. It ensures consistency across brochures, web pages, videos, and other deliverables by aligning content structure, tone, and branding. By embedding process into execution, the system helps teams reduce guesswork and deliver content that is cohesive, efficient, and strategically aligned.
