Rethink Reman was a bold campaign built to shift perceptions and reframe the value of remanufactured Cat parts through the lens of performance, sustainability, and cost efficiency. Using a series of “Re-” themed headlines like Renew, Restore, Reclaim, the campaign emphasized the circular economy and challenged customers to see Cat Reman products as not just viable, but essential.
I led the creative execution across environmental signage, dealer-facing materials, and in-store touchpoints including posters, pull-up banners, floor clings, and digital displays. Recognized with a Silver IHAF Award for its creative impact and enhancement of the customer experience, the campaign became a standout example of how thoughtful design can drive both awareness and conversion in a technical, industrial space.
