Cat Expo Live 2021 marked Caterpillar’s second virtual tradeshow, building on past success to deliver an even more immersive, customer-focused experience. With over 1,200 registrations, the event featured webinars, podcasts, expert articles, and live Q&As designed to connect customers with dealers and showcase the latest innovations.
I led the creative and execution of this digital-first environment with detailed visual assets, including branded banners, email graphics, interactive hotspots, and custom lobby headers. Recognized with an Honorable Mention by the In-House Agency Forum Awards, Cat Expo Live became a standout moment in our 2021 creative portfolio and a benchmark for future virtual experiences.
