About Me
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About Me
Work
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CARRIE RICKEY

Bridging Creative and KPIs Through the Power of Story and Strategy

Strategic thinker and creative leader with a proven ability to transform complex customer insights into impactful brand strategies that drive measurable growth.

Cat Vantage Rewards
Omnichannel Brand Development Cross-functional Leadership CX/UX Integration & Design Strategy
Cat Expo Live
In-House Agency Forum Award Virtual Experience Design Campaign Integration Across Social and Digital
Reman
In-House Agency Forum Award Environmental and Experiential Design Brand Reinforcement Through Visual Systems
CORE Design System
Content System Architecture Strategic Communication Alignment Team-Centric Content Tools
CONEXPO
On-Iron Brand Experience Technical Design Execution Led Full Creative Lifecycle
Ironworks
Brand Identity Development Creative Leadership Without Formal Authority Internal Platform and Merch Design
Peoria Park District
Multi-Brand Visual Identity Design Full-Spectrum Marketing Asset Creation Brand Consistency Across Channels
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A strategic mind with a creative heart can change anything.

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